Friday, March 21, 2008

Small Business Help - Make Sure You Have a Website Before Hanging Your Shingle

Are you a small business owner? Then this is probably the most valuable small business help outside of capitalization and strategic planning. Make sure that you have a website or at least a registered domain name for your email address.

The other day during my weekly formal business networking meeting a new member gave her presentation. Her business was graphic design. Before her presentation, she provided everyone with a nicely printed brochure. After her presentation, she had a CD with several samples including a PowerPoint presentation and some Flash animation.

During the question and answer period, I asked if she had a website because I noticed that she had a generic Yahoo email address. Her response was No. Now given that she had just made a presentation show casing her expertise, I was quite dumbfounded that she did not have a fully functional website.

How could I make a referral given that she had such technical expertise, but did not have a website? What is the first thing that most people in business do? They research the business on the Internet.

Websites are very, very affordable. And even if for some reason she could not afford a website, she could at least secure a domain name and have a much more professional looking email address.

Why should you take this action? The answer is all about professional credibility. When business owners today do not have a website and more importantly do not have a domain driven email address; they are conveying a totally non-professional message to prospective clients.

And if you are in a business that works with technology to help businesses then not using technology to its full advantage actually weakens your credibility. Today's business world is driven by the technology of the Internet. If you are not actively playing in this arena, then you may need to revisit your strategic plan.

So take this small business help advice and run do not walk to your nearest web designer. Start looking like a for real business even if you are a solo professional to a micro small business.

Do you want more sales? Then register for FREE professional sales skills assessment http://www.processspecialist.com/sales-skill-assessment.htm.

Are you where you want to be? To find out where you are, then M.A.P. for Success, a FREE email course may help you begin to chart a course of business, professional or personal success. Visit http://www.processspecialist.com/action-plan.htm.

Please feel free to contact me, Leanne Hoagland-Smith, Your Chief People Officer and Business Coach for individuals and organizations that are TIRED of not being where they want to be and truly want to success. 219.759.5601



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